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Tesco Rethinks Its Smart Labels

Elizabeth Wood | Mon Jan 30 2012 | 0

Back in 2008, UK-based supermarket chain Tesco launched a program to help customers be more aware of their purchases. The company placed labels on many of its products to indicate the carbon footprint of the item. From potatoes to light bulbs, approximately 500 items display these Carbon Trust-issued statistics.

However, the company is rethinking these efforts due to cost restraints. While they expected other retailers to step up to the challenge and fill in the gap, this has not been the case.

Though there are no plans to immediately cease label production, it looks like the company will be slowly “phasing out” the label over time. Read more at GreenBiz.

Photo from Flickr by David Rankin.