Overview « GE : ecomagination

What is Ecomagination?

Since the launch of ecomagination in May 2005, GE has made significant progress addressing challenges, including the need for:

cleaner, more-efficient sources of energy

reduced emissions

abundant sources of
clean water

What is Ecomagination?

Since then, we’ve been using our unique energy, technology, manufacturing
and infrastructure capabilities to develop solutions.

Fact

efficient
lighting

Fact

electric vehicle
charging stations

Fact

water purification
technology

Fact

solar
energy

Fact

electric
vehicles

Fact

wind
turbines

Fact

advanced
materials

Fact

aircraft
engines

110

ecomagination products in total as of 2011.

What's an ecomagination product?

To qualify for
the ecomagination portfolio,

offerings must significantly and measurably improve customers’ operating performance or value proposition and environmental performance. These offerings also provide value to our investors.

Customer &
Investor Value

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The ecomagination
Product Review (EPR)

This process ensures that offerings meet necessary criteria and associated marketing claims are clear, compelling and substantiated. GreenOrder, an LRN advisory group focused on sustainability strategy, verifies the offerings’ claims.

Environmental
Performance

22

new ecomagination products and solutions introduced in 2010

What are other ecomagination objectives?

We have established partnerships with our customers to tackle their most pressing environmental challenges.

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Partnerships

GE partners with customers to provide cusomtized solutions, such as advanced purification systems for cleaner water, efficiency software to analyze manufacturing operations, and guidance systems to help airlines use less fuel.

What are other ecomagination objectives?

Our 2010 target of investing $1.8 billion a year in new ecomagination products was reached a year early.

$1.8B

2010

GOAL

$10B

Double R&D Investment
by 2015

Last year we pledged to double the amount:
$10 billion in ecomagination products by 2015.

What are other ecomagination objectives?

We are using many ecomagination technologies to improve our own energy efficiency and environmental performance.

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$6 billion

GE Energy Financial Services’ target
for renewable energy investment was
achieved in 2010.

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200,000
metric tons

Reduction of our CO2 equivalent
emissions since 2004.

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11.9B gallons

Reduction in water used in 2010
compared to 2006 baseline.

What are other ecomagination objectives?

We are communicating our performance through reports and the media.

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Ecomagination Challenge

Received nearly 4,000 ideas and created a community of 74,000 people across more than 150 countries.

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Improved Transparency:

Ecomagination progress covered in an annual report, a Web site, and a separate citizenship report.

What's Next?

Think Multi-Local

We expect ecomagination sales to grow two times faster than the rest of the company, and for GE’s efforts to be more external and more global.

2x

growth

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Customers in emerging countries are demanding affordable, efficient and environmentally responsible products. To identify and understand local needs, we must partner with local organizations and institutions.

What's Next?

Think Full-Service

To increase ecomagination sales, GE is creating full-service solutions, combining equipment and services through a network of partners.

Equipment

Services

Partnerships

Customer

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Electric Vehicles: We are in a unique position to create product ecosystems, such as finding partners to supply power infrastructure, batteries and financing to support electric vehicle development and use.

What's Next?

Think Beyond our Four Walls

To accelerate our search for solutions, GE is reaching beyond our four walls to find the best ideas, and is funding them through GE Capital and our venture capital partners.

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Ecomagination Challenge

In 2010, we started the ecomagination challenge through a Web-based platform to crowdsource ideas for a smarter electric grid. In 10 weeks, we received nearly 4,000 ideas and created a community of 74,000 people across 150 countries.