Paving the Solar Roadway to Success0

Michael Parrish DuDell | Mon Aug 8 2011 |

We have some exciting news about one of the participants in GE’s $200 million ecomagination Challenge. Idaho-based Solar Roadways was a popular entry in the first phase of the challenge; in fact, they received the highest number of challenge community votes and received the $50,000 Community Award. It turns out the challenge community knows a good idea when they see one—Solar Roadways has just received a $750,000 contract from the Federal Highway Administration for the further development of their idea, using roadways to collect and transport energy.

We’d like to extend a hearty congratulations to co-founders Scott and Julie Brusaw, and all the people at Solar Roadways working hard to bring this exciting, innovative idea to life. Be sure to check out the Solar Roadways Prototype on YouTube, and if you’re curious to learn more, check out the Solar Roadways website.

Michael Parrish DuDell is the managing editor of ecomagination. A writer, speaker, consultant and all-around media renaissance man, Michael previously served as the managing editor of The Domino Project—a new publishing company started by Seth Godin and powered by Amazon.com—and as the senior editor of Ecorazzi.com from 2007-2010. He is a frequent contributor to a slew of publications and regularly consults with companies on issues relating to sustainability, digital outreach, and Generation Y. Michael lives in New York City.